International marketing cases

著者

• Jain, Subhash C.

書誌事項

International marketing cases

Subhash C. Jain

South-Western, c2001

6th ed

内容説明・目次

内容説明

This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA52543895
• ISBN:
  • 032410085X
• LCCN: 00059565
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cincinnati
• ページ数/冊数: viii, 192 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF1416
  • DC21 : 658.8/48
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management Case studies