The public relations handbook
著者
書誌事項
The public relations handbook
（Media practice）
Routledge, 2001
- : pbk
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注記
Includes bibliographical references (p. [277]-284) and index
内容説明・目次
- 巻冊次
-
ISBN 9780415213332
内容説明
In this practical text, Alison Theaker successfully combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice.
Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes:
* interviews with press officers and PR agents about their working practices
* case studies, examples, press releases and illustrations from a range of campaigns including Daewoo and the NSPCC
* specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology
* over twenty illustrations from recent PR campaigns.
In this successful handbook a detailed introduction to the theories and practices of the public relations industry is given.
目次
Notes on Contributors Preface Part I The Context of Public Relations 1. What is public relations - Fawkes 2. Public relations and communications - Fawkes 3. Public relations, politics and the media - Somerville 4. Public relations and management - Gregory 5. Professionalism and regulation - Part II Strategic Public Relations 6. Corporate communications - Wood 7. Corporate identity - Wood 8. Public affairs and issues management 9. Business ethics, public relations and corporate social responsibility - Somerville Part III Stakeholder Public Relations 10. Media relations 11. Internal communications 12. Corporate community involvement 13. An introduction to financial public relations - Middleton 14. Public sector public relations 15. Consumer public relations 16. Business-to-business public relations 17. Cause-related marketing 18. IT sector public relations - Chipchase Part IV Shaping the Future 19. Changing media 20. Research and evaluation - PR grows up? 21. Future challenges for PR Bibliography. Index.
- 巻冊次
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: pbk ISBN 9780415213349
内容説明
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying PR with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and charities, including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC.
The Public Relations Handbook includes: * interviews with press officers and PR agents about their working practices * case-studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities * specialist chapters on financial public relations, business ethics, online promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. Jo Chipchase runs Can-U-Hack-It Ltd - a Brighton based new media company. Johanna Fawkes is Course Leader for BA Public Relations at Leeds Metropolitan University. Anne Gregory is Head of the School o
目次
- Notes on Contributors
- Preface
- Part I The Context of Public Relations
- 1. What is public relations - Fawkes
- 2. Public relations and communications - Fawkes
- 3. Public relations, politics and the media - Somerville
- 4. Public relations and management - Gregory
- 5. Professionalism and regulation -
- Part II Strategic Public Relations
- 6. Corporate communications - Wood
- 6. Corporate identity - Wood
- 8. Public affairs and issues management
- 9. Business ethics, public relations and corporate social responsibility - Somerville
- Part III Stakeholder Public Relations
- 10. Media relations
- 11. Internal communications
- 12. Corporate community involvement
- 13. An introduction to financial public relations - Middleton
- 14. Public sector public relations
- 15. Consumer public relations
- 16. Business-to-business public relations
- 17. Cause-related marketing
- 18. IT sector public relations - Chipchase
- Part IV Shaping the Future
- 19. Changing media
- 20. Research and evaluation - PR grows up?
- 21. Future challenges for PR Bibliography
- Index.
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