A short course in international marketing : approaching and penetrating the global marketplace

書誌事項

A short course in international marketing : approaching and penetrating the global marketplace

Jeffrey Edmund Curry

(The short course in international trade series)

World Trade Press, c1999

  • pbk.

タイトル別名

International marketing

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注記

Includes bibliographical references (p. 184)

内容説明・目次

内容説明

Transform your export operation into a market-driven, profit-making enterprise by learning and employing international marketing methods and strategies used by successful firms worldwide. This book is a comprehensive primer for those new to international marketing as well as those who need to make certain they are taking advantage of every opportunity the marketplace provides.

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詳細情報

  • NII書誌ID(NCID)
    BA52592358
  • ISBN
    • 1885073526
  • LCCN
    98017796
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    San Rafael, Calif.
  • ページ数/冊数
    viii, 184 p.
  • 大きさ
    26 cm.
  • 分類
  • 件名
  • 親書誌ID
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