A short course in international marketing : approaching and penetrating the global marketplace
著者
書誌事項
A short course in international marketing : approaching and penetrating the global marketplace
(The short course in international trade series)
World Trade Press, c1999
- pbk.
- タイトル別名
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International marketing
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注記
Includes bibliographical references (p. 184)
内容説明・目次
内容説明
Transform your export operation into a market-driven, profit-making enterprise by learning and employing international marketing methods and strategies used by successful firms worldwide. This book is a comprehensive primer for those new to international marketing as well as those who need to make certain they are taking advantage of every opportunity the marketplace provides.
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