E-marketing : capitalizing on technology

著者

    • Kleindl, Brad A.

書誌事項

E-marketing : capitalizing on technology

Brad Alan Kleindl, Ph. D.

South-Western College Publishing, a division of Thomson learning, c2001

大学図書館所蔵 件 / 2

この図書・雑誌をさがす

注記

Includes bibliographical references and index.

内容説明・目次

内容説明

In the new electronic world of commerce, E-Marketing is all important. Companies such as amazon.com, eBay, Priceline.com and thousands of others are spending significant percentages of their revenues on marketing to achieve brand awareness, to attract customers, to generate customer loyalty, and to sell merchandise of all kinds, whether consumer oriented or business-to-business. E-Marketing tells how marketing functions in a rapidly changing, non-linear, interactive environment. Here, the issues of new product development and introduction, distribution, and database management are explored and answered. Business models are discussed at length. So too are the legal and ethical issues. E-Marketing is an essential addition to the shelf of everyone involved with the internet and the world-wide-web.

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA52594794
  • ISBN
    • 0324074727
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Cincinnati, Ohio
  • ページ数/冊数
    ix, 321 p.
  • 大きさ
    21x24 cm.
  • 件名
ページトップへ