E-strategy pure & simple : connecting your internet strategy to your business strategy

書誌事項

E-strategy pure & simple : connecting your internet strategy to your business strategy

Michel Robert, Bernard Racine

McGraw-Hill, c2001

  • hc.

タイトル別名

E-strategy pure and simple

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注記

Includes index.

内容説明・目次

内容説明

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.

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