E-strategy pure & simple : connecting your internet strategy to your business strategy
著者
書誌事項
E-strategy pure & simple : connecting your internet strategy to your business strategy
McGraw-Hill, c2001
- hc.
- タイトル別名
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E-strategy pure and simple
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注記
Includes index.
内容説明・目次
内容説明
This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.
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