Techno-ready marketing : how and why your customers adopt technology

Author(s)

• Parasuraman, A.
• Colby, Charles L.

Bibliographic Information

Techno-ready marketing : how and why your customers adopt technology

A. Parasuraman and Charles L. Colby

Free Press, c2001

Note

"www.technoreadymarketing.com"

Includes bibliographical references and index

Details

• NCID: BA52641238
• ISBN:
  • 0684864940
• LCCN: 00065457
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 224 p.
• Size: 22 cm
• Classification:
  • LCC : HD45
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Technological innovations -- Management
  • LCSH : Technological innovations -- Marketing