Consumer behavior : building marketing strategy

Author(s)

• Hawkins, Del I.
• Best, Roger J.
• Coney, Kenneth A.

Bibliographic Information

Consumer behavior : building marketing strategy

Del I. Hawkins, Roger J. Best, Kenneth A. Coney

Irwin/McGraw Hill, c2001

8th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA52695656
• ISBN:
  • 0072316020
• LCCN: 00027293
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxiv, 775 p.
• Size: 25 cm.
• Attached Material: 1 computer disk (3 1/2 in.)
• Classification:
  • LCC : HF5415.33.U6
  • DC21 : 658.8/342/0973
• Subject Headings:
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States
  • LCSH : Consumer behavior -- United States Case studies