The butterfly customer : capturing the loyalty of today's elusive consumer
著者
書誌事項
The butterfly customer : capturing the loyalty of today's elusive consumer
Wiley, c1997
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
But the very survival of your business depends on having a base of faithful and constant customers. So, how do you attract these elusive creatures to your business and, more importantly, how do you keep them coming back without having to lower your profits in providing spectacular and expensive feats of service? The Butterfly Customer: shows how to provide a predictable, consistent service experience for your customers that will build their trust and loyalty - and make you money; provides a proven process - the "3-D Audit" - to evaluate the consistency between what you promise to your customers and what you actually deliver; features examples of actual companies and what they are doing to capture customers' loyalty; and gives practical advice that any business can use, regardless of size or industry sector.
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