Business research methods
著者
書誌事項
Business research methods
（The Irwin/McGraw-Hill series in operations and decision sciences）（McGraw-Hill international editions, . Statistics & probability series）
Irwin/McGraw-Hill, 1998
6th ed., international ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
目次
- Part 1 Introduction to business research: research in business
- scientific thinking
- the research process
- the research proposal
- ethics in business research. Part 2 The design of research: design strategies
- measurement
- scaling design
- sampling design. Part 3 The sources and collection of data: secondary data sources
- survey methods - communicating with respondents
- instruments for respondent communication
- observation
- experimentation. Part 4 Analysis and presentation of data: data preparation and preliminary analysis
- hypothesis testing
- measures of association
- multivariate analysis -an overview
- presenting results - written and oral reports. appendices: business reference tools
- decision theory problem
- request for proposal (RFP) - assessment and contents
- sample student term project
- nonparametric significance tests
- selected statistical tables.
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