Persuasion in society

著者

書誌事項

Persuasion in society

Herbert W. Simons with Joanne Morreale and Bruce Gronbeck

Sage, c2001

  • : cloth
  • : pbk

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.

目次

Preface Preface Preface Preface Preface Preface PART I. OVERVIEW 1. The Study of Persuasion 2. The Psychology of Persuasion: First Principles 3. Persuasion Broadly Considered PART II. THE CO-ACTIVE APPROACH 4. Co-Active Persuasion: An Introduction 5. Resources of Communication 6. Framing and Reframing 7. Cognitive Shorthands 8. Reasoning and Evidence PART III. CONTEXTS FOR PERSUASION 9. Going Public 10. Campaign Planning 11. Staging Political Campaigns 12. Analyzing Advertising 13. Talking Through Differences 14. Leading Social Movements 15. More About Ethics

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