Strategic management : cases
著者
書誌事項
Strategic management : cases
Prentice Hall, c2001
8th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Case version of David, Strategic Management Concepts/Cases, 8/e.*A new mix of cases: Balanced among service and manufacturing companies, e-commerce companies, small businesses, not-for-profits, international companies - all organized conveniently by industry. *13 new cases appearing exclusively in this text: E*Trade, E-Bay, Amazon.com, First Union Corporation, Wachovia Corporation, Conwood Tobacco Company, Lockheed Martin Corporation, Compaq Computer Company, Research in Motion (RIM), Inc., Quorum Health Group Investors (QHGI), Readers Digest, Reebok International Ltd.
目次
Service Companies. Internet Companies. 1. E-Trade - 2000, Phillip Lynn. * 2. E-Bay - 2000, Steve Giordano. * 3. Amazon - 2000, Phillip Bartlett. * Retailers. 4. The Limited, Inc. - 2000, Jill Austin. 5. Wal-Mart Stores Inc. - 2000, Amit Shah. 6. Dayton Hudson Corporation - 2000, Henry Beam. Hotel and Gaming. 7. Circus Circus Enterprises - 2000, John Ross. 8. Harrahs Entertainment - 2000, Mary Dittman. Banks. 9. First Union - 2000, Brian Williamson. * 10. Wachovia - 2000, Jule Eldridge. * Zoos and Clubs. 11. Audubon Zoo - 2000, Caroline Fisher. 12. Riverbanks Zoo - 2000, Carolyn Stokes and Eugene Bland. 13. Classic Car Club of America - 2000, Matt Sonfield. Hospitals. 14. M.D. Anderson Biomedical Services Department, Paul Reed, et. al. 15. Quorum Health Group Investors (QHGI) - 2000, Teresa Dullaghan. * Travel. 16. Greyhound Lines, Inc. - 2000, James Harbin. 17. Carnival Corporation - 2000, John Ross. 18. Southwest Airlines - 2000, Amit Shah. Churches. 19. Central United Methodist Church - 2000, Bob Barrett. 20. Elkins Lake Baptist Church - 2000, Paul Reed. Railroad. 21. RailTex - 2000, Paul Reed. Manufacturing Companies. Transportation. 22. Harley Davidson - 2000, Richard Cox. 23. Winnebago Industries - 2000, John Marcis and Eugene Bland. Cosmetics. 24. Avon Products, Inc. - 2000, James Camerius. 25. Revlon - 2000, Jill Austin. Tobacco. 26. UST Inc. - 2000, Marilyn Helm. 27. Conwood - 2000, Kay Lawrimore. * Food. 28. Campbell Soup - 2000, Amit Shah. 29. Pilgrims Pride - 2000, Jim Harbin. 30. H.J. Heinz Company - 2000, Henry Beam. 31. Hershey Foods - 2000, Forest David. Aerospace. 32. Boeing - 2000, Carolyn Stokes. 33. Lockheed Martin - 2000, Johnnie Chamblee. * Computers. 34. Dell Computer - 2000, Cindy Smith. 35. Apple Computer - 2000, David Stanton. 36. Compaq - 2000, Maria Margiotis. * 37. Research in Motion (RIM) - 2000, David Griffin. * Medical. 38. Stryker - 2000, Henry Beam. 39. Biomet - 2000, Satish Deshpande. Magazines. 40. Playboy Enterprises - 2000, Kay Lawrimore. 41. Readers Digest - 2000, Caroll Braddock. * Footwear. 42 Nike - 2000, Jill Austin. 43. Reebok - 2000, Angela Page. *
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