Strategic management : cases
著者
書誌事項
Strategic management : cases
Prentice Hall, c2001
8th ed
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Case version of David, Strategic Management Concepts/Cases, 8/e.*A new mix of cases: Balanced among service and manufacturing companies, e-commerce companies, small businesses, not-for-profits, international companies - all organized conveniently by industry. *13 new cases appearing exclusively in this text: E*Trade, E-Bay, Amazon.com, First Union Corporation, Wachovia Corporation, Conwood Tobacco Company, Lockheed Martin Corporation, Compaq Computer Company, Research in Motion (RIM), Inc., Quorum Health Group Investors (QHGI), Readers Digest, Reebok International Ltd.
目次
Service Companies. Internet Companies. 1. E-Trade - 2000, Phillip Lynn. * 2. E-Bay - 2000, Steve Giordano. * 3. Amazon - 2000, Phillip Bartlett. * Retailers. 4. The Limited, Inc. - 2000, Jill Austin. 5. Wal-Mart Stores Inc. - 2000, Amit Shah. 6. Dayton Hudson Corporation - 2000, Henry Beam. Hotel and Gaming. 7. Circus Circus Enterprises - 2000, John Ross. 8. Harrahs Entertainment - 2000, Mary Dittman. Banks. 9. First Union - 2000, Brian Williamson. * 10. Wachovia - 2000, Jule Eldridge. * Zoos and Clubs. 11. Audubon Zoo - 2000, Caroline Fisher. 12. Riverbanks Zoo - 2000, Carolyn Stokes and Eugene Bland. 13. Classic Car Club of America - 2000, Matt Sonfield. Hospitals. 14. M.D. Anderson Biomedical Services Department, Paul Reed, et. al. 15. Quorum Health Group Investors (QHGI) - 2000, Teresa Dullaghan. * Travel. 16. Greyhound Lines, Inc. - 2000, James Harbin. 17. Carnival Corporation - 2000, John Ross. 18. Southwest Airlines - 2000, Amit Shah. Churches. 19. Central United Methodist Church - 2000, Bob Barrett. 20. Elkins Lake Baptist Church - 2000, Paul Reed. Railroad. 21. RailTex - 2000, Paul Reed. Manufacturing Companies. Transportation. 22. Harley Davidson - 2000, Richard Cox. 23. Winnebago Industries - 2000, John Marcis and Eugene Bland. Cosmetics. 24. Avon Products, Inc. - 2000, James Camerius. 25. Revlon - 2000, Jill Austin. Tobacco. 26. UST Inc. - 2000, Marilyn Helm. 27. Conwood - 2000, Kay Lawrimore. * Food. 28. Campbell Soup - 2000, Amit Shah. 29. Pilgrims Pride - 2000, Jim Harbin. 30. H.J. Heinz Company - 2000, Henry Beam. 31. Hershey Foods - 2000, Forest David. Aerospace. 32. Boeing - 2000, Carolyn Stokes. 33. Lockheed Martin - 2000, Johnnie Chamblee. * Computers. 34. Dell Computer - 2000, Cindy Smith. 35. Apple Computer - 2000, David Stanton. 36. Compaq - 2000, Maria Margiotis. * 37. Research in Motion (RIM) - 2000, David Griffin. * Medical. 38. Stryker - 2000, Henry Beam. 39. Biomet - 2000, Satish Deshpande. Magazines. 40. Playboy Enterprises - 2000, Kay Lawrimore. 41. Readers Digest - 2000, Caroll Braddock. * Footwear. 42 Nike - 2000, Jill Austin. 43. Reebok - 2000, Angela Page. *
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