International business
著者
書誌事項
International business
South-Western Educational Pub. : Thomson Learning, c2001
2nd ed
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注記
Includes index
内容説明・目次
内容説明
International Business 2E provides the foundation for studying international business and the many aspects of conducting business in the global economy. After studying International Business 2E, students should develop the appreciation, knowledge, skills, and abilities needed to live and work in a global marketplace. New to this edition, the Annotated Instructor's Edition brings together a wealth of teaching tips and marginal notes in one convenient book. This is a new edition of Business in a Global Economy.
目次
Chapter 1 We Live in a Global Economy, Chapter 2 Our Global Economy, Chapter 3 Cultural Influences on Global Business, Chapter 4 Government and Global Business, Chapter 5 Structures of International Business Organizations, Chapter 6 Importing, Exporting, and Trade Relations, Chapter 7 Foreign Exchange and International Finance, Chapter 8 Legal Agreements Around the World, Chapter 9 Global Entrepreneurship and Small Business Management, Chapter 10 Management Principles in Action, Chapter 11 Human Resources Management, Chapter 12 International Career Planning, Chapter 13 Organized Labor, Chapter 14 Information Needs for Global Business Activities, Chapter 15 Production Systems for Global Business, Chapter 16 Global Marketing and Consumer Behavior, Chapter 17 Developing Goods and Services for Global Markets, Chapter 18 Global Pricing and Distribution Strategies, Chapter 19 Global Promotional Strategies, Chapter 20 Global Financial Activities, Chapter 21 Managing International Business Risk
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