International marketing
著者
書誌事項
International marketing
South-Western, c2001
6th ed
- : alk. paper
- : international, alk. paper
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注記
Includes indexes
内容説明・目次
- 巻冊次
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: alk. paper ISBN 9780324063707
内容説明
Coming at a time when US supremacy in the global marketplace is being challenged, this edition intended for a semester course incorporates recent developments like the European Monetary Union, new examples, updated statistics, and some 100 International Marketing Highlights articles. The 19 primary
- 巻冊次
-
: international, alk. paper ISBN 9780324100860
内容説明
This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.
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