Multimodal discourse : the modes and media of contemporary communication
著者
書誌事項
Multimodal discourse : the modes and media of contemporary communication
Arnold , Distributed in the United States of America by Oxford University Press, 2001
- : pbk
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注記
Includes bibliographical references (p. [134]-137) and index
内容説明・目次
- 巻冊次
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: pbk ISBN 9780340608777
内容説明
Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.
- 巻冊次
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ISBN 9780340662922
内容説明
"Multimodal Discourse" outlines a theory of communication for the age of interactive multimedia and multi-skilling. Just as the demarcation lines between specialized jobs are blurring in contemporary society, so are the demarcation lines between modes and media of communication. This requires a new way of thinking - it requires a practice in which designers can freely move between different modes and media, and a theory whose concepts and ideas can do the same. Drawing on a wide range of examples, Kress and Van Leeuwen sketch an approach to the idea of discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages, "design thinking" and "production thinking", the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question, throughout, is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?
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