Marketing communication and promotion : text and cases

Author(s)

Bibliographic Information

Marketing communication and promotion : text and cases

William G. Nickels

J. Wiley, c1984

3rd ed

Available at  / 4 libraries

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Note

Includes bibliographical references and indexes

Details

  • NCID
    BA52989996
  • ISBN
    • 0471841331
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    x, 494 p.
  • Size
    27 cm
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