The want makers : lifting the lid off the world advertising industry : how they make you buy
著者
書誌事項
The want makers : lifting the lid off the world advertising industry : how they make you buy
Coronet, 1989, c1988
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注記
Originally published: London : Hodder and Stoughton, 1988
"Revised and updated"--Cover
Bibliography: p. 565-569
内容説明・目次
内容説明
A study of the advertising industry based on four years of interviews in New York, Tokyo and London. It produces some disquieting revelations, and raises a number of worrying and important questions. The author is an investigative journalist, who has previously written four thrillers.
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