Publishing intellectual capital : getting your business into print
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Bibliographic Information
Publishing intellectual capital : getting your business into print
Prentice Hall PTR, c1999
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Includes index
Description and Table of Contents
Description
Whether you want to promote your business, your career, or both, there's no better way than to get published. And the world's full of book, magazine and journal publishers who can share your wisdom with the world. But where do you start? What do publishers want? How can you make a profit at it? Publishing Intellectual Capital: Getting Your Business Into Print is the first complete businessperson's guide to getting the word out. You'll learn when it makes sense to publish your ideas -- and how to establish the expert credentials publishers are looking for. Compare several leading types of business publications -- articles, white papers, monographs, books, electronic publications, and more -- to decide which most effectively serve your needs. Learn the publishing industry's key "rules of the road" -- how to select topics, organize your material, find a publisher, and sign a contract that protects your interests. Discover proven techniques for maximizing sales and leveraging your publications to support your corporate and personal goals. There's also a full chapter on succeeding with in-house "corporate publishing."
This concise book is based on the author's 20 years of experience in publishing -- and teaching others how to get published. It's sorely needed -- and immensely useful.
Table of Contents
1. Why Publish?
What Is Publishable: The Publisher's View. Reasons to Do It: The Author's View. How Publishing in Business is Different than in Higher Education. Do You Have the "Right Stuff" to Publish? Summary.
2. Becoming an Expert: The First Step to Publishing.
Who Is an Expert in the Business World? Characteristics of an Expert. How to get Started and How to Expend Your Expertise. Summary.
3. Types of Publications.
Articles and White Papers. Monographs and Books. Videos, CDs, and Other Electronic Publications. Summary.
4. How to Publish Articles: Some rules of the Road.
Selecting a Topic. Organizing and Writing. Who Publishes. Finding a Publisher. Summary.
5. How to Publish Monographs and Books: Some Rules of the Road.
How Monographs and Books Differ From Articles. Selecting a Topic. Organizing and Writing. Finding a Publisher. Summary.
6. Special Issues of Publishing in a Business Environment.
Who Owns the Intellectual Capital? Care and Feeding of Your Company. Multiple Authors. Mentoring a New Author. Summary.
7. What You Do After Publication.
How Your Book Gets Sold. Your Role as a Published Author. Maximizing Sales and Leveraging the Book or Article. Ongoing Work with Your Book. Summary.
8. Running a Corporate Publishing Program.
Why to Do It and What It Is. Basic Activities. Organizing and Deploying for Results. Measuring Success. Summary.
9. Knowledge Management and Publishing Programs-a Perfect Marriage.
What Is Knowledge Management? Best Practices in Knowledge Management. Linking Knowledge Management and Publishing. Summary.
10. Learning More About Publishing.
A Few Great Books to Read. Classes and Seminars to Take. Electronic Sources of Help. Networking in the Publishing World. Building Internal Knowledge on Publishing. Summary.
Index.
by "Nielsen BookData"