Selling out : the gay and lesbian movement goes to market

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書誌事項

Selling out : the gay and lesbian movement goes to market

Alexandra Chasin

Palgrave, 2000

1st paperback ed

  • : pbk

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注記

Includes bibliographical references (p. [313]-336) and index

内容説明・目次

内容説明

In the 1990s gay and lesbian culture went mainstream, from Ellen's coming out episode to the push for same sex marriage. At the same time, the gay market has become one of the most sought after by advertisers like Bud Light, Absolut, Benson and Hedges, and even Ikea. But in its eagerness to be embraced by the mainstream, the gay movement's political identity has been whitewashed. Identity politics and identity based consumption tend to serve the interests of white, middle class men, and tend to underserve the interest of women, people of colour, and the poor. Alexandra Chasin's provocative indictment of the marketing of a sanitized queerness may set off a wave of controversy among all readers, gay and straight.

目次

Preface Introduction Caveat Emptor, or Buyer Beware! The Gay and Lesbian Press and the 'Business of Liberation' Advertising and the Promise of Consumption Boycotts will be Boycotts Strings Attached: How Money Moves the Movement Stealing This Show: Away from Identity and Toward Economic Justice Appendix Notes Bibliography Index

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