Market response models : econometric and time series analysis

書誌事項

Market response models : econometric and time series analysis

by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

(International series in quantitative marketing)

Kluwer Academic Publishers, c2001

2nd ed

  • : pbk

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注記

Includes bibliographical references (p. [427]-480) and indexes

"ISQM12"--Back cover

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