Differentiate or die : survival in our era of killer competition

Author(s)

• Trout, Jack
• Rivkin, Steve

Bibliographic Information

Differentiate or die : survival in our era of killer competition

Jack Trout with Steve Rivkin

Wiley, c2000

Note

Includes bibliographical references (p.213-217) and index

Details

• NCID: BA53246454
• ISBN:
  • 0471357642
• LCCN: 99059991
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 230 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Advertising -- Brand name products
  • LCSH : Brand name products
  • LCSH : Competition