Learning aid for use with Basic marketing : a managerial approach

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Brogowicz, Andrew A.

Bibliographic Information

Learning aid for use with Basic marketing : a managerial approach

E. Jerome McCarthy, Andrew A. Brogowicz

Irwin, 1975

5th ed

Other Title

Learning aid : to accompany Basic marketing

• NCID: BA53254157
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: ix, 438 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management