Business-to-business marketing : a strategic approach

Author(s)

• Morris, Michael H.
• Pitt, Leyland F.
• Honeycutt, Earl D.

Bibliographic Information

Business-to-business marketing : a strategic approach

Michael H. Morris, Leyland F. Pitt, Earl D. Honeycutt, Jr

Sage Publications, c2001

3rd ed

Note

Includes bibliographical references (p. 507-516) and index

Details

• NCID: BA53268537
• ISBN:
  • 0803959648
• LCCN: 00012755
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: xxiii, 536 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.1263
  • DC21 : 658.8/4
• Subject Headings:
  • LCSH : Industrial marketing