Managing the demand-supply chain : value innovations for customer satisfaction
著者
書誌事項
Managing the demand-supply chain : value innovations for customer satisfaction
（Wiley operations management series for professionals）
John Wiley, c2001
- : cloth
大学図書館所蔵 件 / 全18件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
A proven,innovative approach to meeting customer demand Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand chain approach to differentiate their value offerings and delight their customers. The authors introduce three exciting new demand chain tools. "Demand breakpoint" identifies the point where value is significantly changed by operations; "value offering point" or VOP is the catalyst to demand chain activity; and "microcosms" executes demand chain strategies. The authors show managers how to use these tools to implement technology solutions that drive top performance.
Special features of Managing the Demand-Supply Chain include:* The best thinking from acknowledged leaders in the field* An extended case study of Nokia's successful demand chain management implementation* Numerous sidebars detailing real-world implementation issues Managing the Demand-Supply Chain is an indispensable resource for managers who want to optimize operational effectiveness, spur innovation, and achieve and sustain excellence in exceeding customer expectations.
目次
Introduction. Demand and Supply Chains--The New Supply Chain Management. Value Thresholds and Traps. Reshaping Your Value Offering--How to Do It. Excellence through Demand-Supply Chain Management. Operational Effectiveness--Know Your Own Demand Chain. Microcosms--Collaborate to Implement Effectively. Managing Information Technology--How to Stretch Your Business to Its Full Potential. Information Technology Value Capture--Linking IT Seamlessly to Business Opportunity. Wireless Communication Revolutionizes the Demand-Supply Chain. Index.
「Nielsen BookData」 より