Quantitative models in marketing research

Author(s)

• Franses, Philip Hans
• Paap, Richard

Bibliographic Information

Quantitative models in marketing research

Philip Hans Franses and Richard Paap

Cambridge University Press, 2001

• : hbk

Note

Bibliography: p. 196-201

Includes indexes

Details

• NCID: BA5329731X
• ISBN:
  • 9780521801669
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, U.K.
• Pages/Volumes: xiii, 206 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8/3/015118
• Subject Headings:
  • LCSH : Marketing research -- Mathematical models