The salience of price in the perception and evaluation of product quality : a multidimensional measurement model and experimental test

Bibliographic Information

The salience of price in the perception and evaluation of product quality : a multidimensional measurement model and experimental test

Vithala Rajeswara Rao

Xerox University Microfilms, c1970

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Note

Xeroxcopy

Thesis (Ph.D.)--University of Pennsylvania, 1970

Bibliography: leaves xxvi-xxxi

Includes index

Details

  • NCID
    BA5331949X
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, Mich.
  • Pages/Volumes
    xxxiii, 342 leaves
  • Size
    21 cm
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