The salience of price in the perception and evaluation of product quality : a multidimensional measurement model and experimental test
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The salience of price in the perception and evaluation of product quality : a multidimensional measurement model and experimental test
Xerox University Microfilms, c1970
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Xeroxcopy
Thesis (Ph.D.)--University of Pennsylvania, 1970
Bibliography: leaves xxvi-xxxi
Includes index