The media in your life : an introduction to mass communication
Author(s)
Bibliographic Information
The media in your life : an introduction to mass communication
Allyn and Bacon, c2001
2nd ed
Available at / 3 libraries
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
With a strong emphasis on media convergence throughout, The Media in Your Life helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media.
Written by two highly regarded scholars and teachers, this text goes beyond other textbooks to help students understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today.
Folkerts and Lacy guide your students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
Table of Contents
1. We the People and the Mass Media.
New Media, Old Media.
Technology Endures, Changes, and Converges.
Media and Economics: Who Will the Piper Be? And Who Pays the Piper?
Media and Political Participation.
Media and Society.
A New Internationalism.
Cultural Impact: Power to the People.
Global Impact: The Ubiquitous Media.
Media Convergence: Internet Payoff.
2. How We Communicate: Processes and Economics.
The Communication Process.
The Mass Communication Process.
Uses of Mass Communication.
The U.S. Mass Communication System.
The U.S. Mass Media System and the World.
Media Convergence: Interactivity.
Cultural Impact: Whom Do You Trust on the Internet?
3. Books.
Growth of Literary Culture.
Books in American Life.
Today's Market Structure.
Audience Demand in Book Publishing Markets.
Supplying the Audience's Demand.
Trends and Innovations.
Media Convergence: Multimedia Packages.
Cultural Impact: How the Critics Review African-American Writers.
4. Newspapers.
Newspapers in American Life.
Today's Market Structure.
Audience Demand in Newspaper Markets.
Supplying the Audience's Demand.
Newspapers as Organizations.
Trends and Innovations.
Who Are American Journalists?
Media Convergence: Take One Tablet and Read Me in the Morning.
Cultural Impact: Journalists Keep an Eye on Local Governments.
5. Magazines.
Magazines in American Life.
Today's Market Structure.
Audience Demand in Magazine Markets.
Supplying the Audience's Demand.
Trends and Innovations.
Media Convergence: Slate vs. Salon.
Cultural Impact: Teen Magazines.
6. The Movies.
Film in American Life.
Cultural and Political Development.
Today's Market Structure.
Audience Demand in Movie Markets.
Supplying the Audience's Demand.
Supplying the International Market.
Trends and Innovations.
Media Convergence: Lie Back and Click.
Cultural Impact: Quirky Video Debuts at Sundance.
Global Impact: International Movie Market Grows, Changes.
7. Radio.
Radio in American Life.
Today's Market Structure.
Audience Demand in Radio Markets.
Supplying the Audience's Demand.
International Radio.
Trends and Innovations.
Global Impact: Knoxville Radio Goes Worldwide.
Media Convergence: Voice of America and the Internet.
Cultural Impact: Shortwave Radio.
8. Television.
Television in American Life.
Today's Market Structure.
Audience Demand in Television Markets.
Supplying the Audience Demand.
Trends and Innovations.
Media Convergence: Virtual Reality: Is It Really Real?
Cultural Impact: TV Land versus Real Life.
9. Music and the Recording Industry.
Printed and Recorded Music in American Life.
Social and Cultural Impact.
The Recording Industry.
Today's Market Structure.
Audience Demand in Recording Markets.
Supplying the Audience's Demand.
Trends and Innovations.
Media Convergence: NetAid: Using Convergence to Attack World Poverty.
Cultural Impact: MTV: Making Money and Influencing Culture around the World.
10. Computers and the Information Highway.
Computers in American Life.
The Information Highway.
Today's Market Structure.
Audience Demand in Computer Markets.
Supplying the Audience's Demand.
Trends and Innovations.
Cultural Impact: Native Americans and Technology.
Global Impact: Companies Fight to Control International Web Access.
11. Regulation.
Regulation in American Life.
Content and Information Regulation.
The Threat of Regulation.
Gaining Access to Journalists' Information.
Trends and Innovations.
Global Impact: China Faces Long Odds in Efforts to Regulate the Internet.
Media Convergence: New Technology and Regulation.
Cultural Impact: The Pentagon Papers.
12. Ethics.
Ethics in American Life.
Classical Ethics in a Modern Society.
Political and Economic Demand for Ethical Behavior.
Supplying Ethical Standards.
Ethical Situations and Dilemmas.
Trends.
Media Convergence: Video News Releases.
Cultural Impact: Legal but Dangerous? The Ethics of PR and Media.
13. Public Relations.
Public Relations in American Life.
Social and Cultural Impact.
Demand for Public Relations.
Supplying the Demand for Public Relations.
Trends and Innovations.
Global Public Relations.
Global Impact: Public Relations Worldwide.
Media Convergence: Web, Satellite, and Downlinks.
Cultural Impact: The Greening of PR.
14. Advertising.
Advertising in American Life.
Cultural and Political Impact of Advertising.
Structure of Advertising and Demand.
Supplying the Demand for Advertising.
Trends and Innovations.
Media Convergence: Who Is Doubleclick?
Cultural Impact: Rap and Advertising: Where Culture Goes, Advertising Follows.
15. Mass Communication Research.
Defining Mass Communication Research.
Mass Communication Research in American Life.
Mass Media Effects: Continuing Issues in Media Effects.
Cultural Studies Today.
Uses of Media.
Influences on Content.
Ideology.
Trends.
Media Convergence: Research.
Cultural Impact: Using Research.
by "Nielsen BookData"
