Business in context : an introduction to business and its environment
著者
書誌事項
Business in context : an introduction to business and its environment
（Business in context series）
Business Press, Thomson Learning, 2000
3rd ed
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注記
Previous ed. published: Chapman & Hall, 1994
Includes bibliographical references (p. 487-500) and indexes
内容説明・目次
内容説明
A new edition of this introduction to business and its environment. The text places business issues in a real and practical context. It is an account of the complexities of contemporary management and business activity in each sector of the modern economy. The book should be suitable for students at degree or equivalent level, BTEC Higher, and also MBA courses. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice. The new edition includes: new case studies; new analysis of organizational structure and culture; expanded coverage of innovation; a new evaluation of human resource management. This is the core text in the "Business in Context" series. The model of business presented offers the reader an insight into business practice, an effective method of analysis, and a unifying framework for the other books in the series.
目次
- The concept of business in context
- the environment and business
- the organizational aspects of business
- management strategy
- innovation
- operations
- marketing
- human resource management
- finance and accounting.
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