Consumer behavior

Author(s)

• Schiffman, Leon G.
• Kanuk, Leslie Lazar

Bibliographic Information

Consumer behavior

Leon G. Schiffman, Leslie Lazar Kanuk

Prentice Hall International, c2000

7th ed., international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA5350722X
• ISBN:
  • 0130859141
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 469, 14, 13 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.32
  • DC21 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Motivation research (Marketing)