Guide to software export : a handbook for international software sales
著者
書誌事項
Guide to software export : a handbook for international software sales
International Business Press, 1998
- hardcover : alk. pap
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注記
Includes bibliographical references (p. 219-220) and index
内容説明・目次
内容説明
An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, agents, and resellers abroad; how to identify the best distribution structure for export; and much, much more!Not content with providing just the guidelines for setting up, expanding, and managing your international sales channels, Guide to Software Export advises you on pitfalls to avoid, important legal and financial considerations associated with software export, and essential market and distribution information. In an effort to cover all the bases, this comprehensive text also discusses:
negotiating partnerships
electronic marketing
evaluating the competition
cultural assumptions and biases
adapting software for use in Asian markets
information sources on the Internet
distribution channel strategiesIf you're not satisfied with your company's international sales performance or you want to get into the global market, Guide to Software Export can help you guide your company through the transition. With the book's easy-to-follow advice and checkpoints, you are sure to bring new levels of success to your company, so act now and get out in the forefront of software exporting.
目次
Contents
Your International Potential
Global Marketing Approaches
Selecting Target Country Markets
Market Entry Strategy
Electronic Export and Marketing on the Internet
Managing the Channel
Appendix 1: Characteristics of the International Company
Appendix 2: Case Study
Appendix 3: Sample Distribution Agreement
Appendix 4: International Travel Tips
Appendix 5: Internet Resource Guide
Appendix 6: Checklist When Writing for an International Audience
Bibliography
Index
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