Mastering the business environment
著者
書誌事項
Mastering the business environment
（Palgrave master series）
Palgrave, 2001
- タイトル別名
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Mastering : the business environment
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注記
"Business series editor, Richard Pettinger"
Includes bibliographical references (p. 262-265) and indexes
内容説明・目次
内容説明
Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation.
Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.
目次
Glossary.- Preface.- Introduction.- Internal and External Analysis.- Social Analysis.- Political Analysis.- Economic Analysis.- Cultural Analysis.- Technological Analysis.- Aesthetic Analysis.- Customer Analysis.- Legal Analysis.- Environmental Analysis.- Sectoral Analysis.- Future Trends and Cases.- Bibliography.- Useful Web Pages.- Index.
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