Electronic commerce : principles and practice

著者

• Bidgoli, Hossein

書誌事項

Electronic commerce : principles and practice

Hossein Bidgoli

Academic Press, c2002

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.

目次

Getting Started with Electronic Commerce Electronic Commerce Fundamentals Electronic Commerce In Action Intranets and Extranets Electronic Data Interchange Electronic Payment Systems Marketing and Advertising on the Web Technologies and Applications to Support Electronic Commerce Infrastructure for Electronic Commerce Personal, Social, Organizational, Legal, Tax, and International Issues Security Issues and Measures: Protecting Electronic Commerce Resources Building a Successful Electronic Commerce Site: A Life Cycle Approach Appendix A: Basic Web Literacy and Instructions for Creating Web Pages Glossary

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA53597991
• ISBN:
  • 0120959771
• LCCN: 2001089146
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Diego ; Tokyo
• ページ数/冊数: xxvii, 487 p.
• 大きさ: 24 cm