Marketing in manageable bites for busy managers and overworked students
著者
書誌事項
Marketing in manageable bites for busy managers and overworked students
Macmillan, 2000
2nd ed
- タイトル別名
-
Marketing in manageable bites
大学図書館所蔵 全3件
注記
"Macmillan business" -- t.p.
Includes index
内容説明・目次
内容説明
This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. With over 50 topics, each concept is presented as a 10-minute read - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. Brought fully up to date, this new version has been enhanced with improved cross-referencing and both concepts and alphabetical listings to help quick and easy navigation throughout.
目次
- Understanding the basics of marketing
- understanding different forms of marketing
- understanding markets and competitors
- understanding product management
- understanding positioning
- understanding marketing relationships
- understanding marketing planning and control.
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