Marketing in manageable bites for busy managers and overworked students
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Bibliographic Information
Marketing in manageable bites for busy managers and overworked students
Macmillan, 2000
2nd ed
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Marketing in manageable bites
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Note
"Macmillan business" -- t.p.
Includes index
Description and Table of Contents
Description
This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. With over 50 topics, each concept is presented as a 10-minute read - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. Brought fully up to date, this new version has been enhanced with improved cross-referencing and both concepts and alphabetical listings to help quick and easy navigation throughout.
Table of Contents
- Understanding the basics of marketing
- understanding different forms of marketing
- understanding markets and competitors
- understanding product management
- understanding positioning
- understanding marketing relationships
- understanding marketing planning and control.
by "Nielsen BookData"