The sunday times : E-Business essentials
著者
書誌事項
The sunday times : E-Business essentials
（The creating success series）
Kogan Page, 2001
- : pbk
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内容説明・目次
内容説明
Nobody can afford to ignore the impact of the Internet on business; a Web site is no longer an optional extra. Today every business is expected to have a Web site and keep in touch via e-mail, in addition to informing and interacting with their on-line customers.
E-Business Essentials provides you with the knowledge necessary to make a success of your e-business activity, whether purely online or as support to your offline business. Reliable, accessible advice is given on a range of topics including:
understanding the Internet;
creating your Web site;
making money online;
customer service online;
choosing the right search engine;
building your e-brand.
Whether you are a Net novice or a veteran, this practical guide will provide the information that helps you to capitalise on the unique characteristics of the Internet and harness its power.
目次
- Part 1 The Internet and Business: Understanding the Internet
- About this book
- Five web watch words
- Doing business from the "outside in"
- Net benefits
- More than the Web
- The Internet and the real world
- The future of business
- Summary. Part 2 Getting started: What you will need
- Choosing an Internet Service Provider
- An e-mail account
- Your own domain name
- Selecting a Domain Name
- A domain suffix
- Seeking investment
- Plan your objectives
- Market research
- Search engines
- Bookmarks
- Discussion groups
- Identifying your audience
- Summary. Part 3 Creating Your Web Site: Using an agency
- Working with HTML code
- DIY HTML
- 10 HTML Commands
- Web Design Software
- Setting up shop online
- Secure Server Software
- The Ten Commandments of Web Site Design
- Web Design Sites
- Summary. Part 4 Making money online: Selling your own products online
- Products which sell well online
- Selling services online
- Becoming an online merchant
- Selling advertising space on yoursite
- Affiliate Programs
- Signing up to an affiliate program
- Affiliate networks
- Set up your own program
- Affiliate directories
- Summary. Part 5 Supporting customers online
- Fulfilment
- Getting people to buy online
- Customer research online
- Building Trust
- E-mail support
- E-mail support
- Summary. Part 6 Search Engine Success: Keywords
- Finding the right keywords
- META tags
- Add keywords to the main text
- Submitting your site
- Submitting Keywords and Descriptions
- Keyword help
- Submitting to Yahoo!
- Beyond keywords
- Evaluate your success
- Seven deadly search engine sins
- Be patient
- Summary. Part 7 Promoting your site: Seek reciprocal links
- Contact the online media
- Contribute to newsgroups
- Advertising
- Banner exchange programs
- Web Rings
- Promoting at your site
- Customer service
- Set up an e-mailing list
- Promoting your site in the real world
- Summary. Part 8 Building your e-brand: Brand power
- Information and interactivity
- Personalisation
- Set up an online forum
- Add a guestbook
- Include a search engine
- Run a chat room
- Think fast and fresh
- Be imaginative
- Think laterally
- Exclusive information
- Incorporate feedback
- Learning from successful e-brands
- Summary. Part 9 The Internet inside your business: E-mail
- Developing an e-mail policy
- E-mail netiquette
- E-newsletters within your business
- Internal e-mailing lists
- Web sites and your staff
- Intranets
- Summary.
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