Captains of consciousness : advertising and the social roots of the consumer culture
Author(s)
Bibliographic Information
Captains of consciousness : advertising and the social roots of the consumer culture
Basic Books, c2001
25th anniversary ed
Available at / 15 libraries
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Note
Bibliography: p. 239-248
Includes index
Description and Table of Contents
Description
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
by "Nielsen BookData"