The one to one manager : real-world lessons in customer relationship management

著者

• Peppers, Don
• Rogers, Martha, Ph.D

書誌事項

The one to one manager : real-world lessons in customer relationship management

Don Peppers and Martha Rogers

Currency/Doubleday, c1999

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA5374516X
• ISBN:
  • 0385494084
• LCCN: 99026835
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xix, 268 p.
• 大きさ: 20 cm
• 分類:
  • LCC : HF5415.5
  • DC21 : 658.8/12
• 件名:
  • LCSH : Customer relations -- Management
  • LCSH : Consumers' preferences
  • LCSH : Relationship marketing