Surveying the social world : principles and practice in survey research

著者

書誌事項

Surveying the social world : principles and practice in survey research

Alan Aldridge and Ken Levine

（Understanding social research / series editor, Alan Bryman）

Open University Press, 2001

  • : pbk

大学図書館所蔵 件 / 全17件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. [190]-193) and index

内容説明・目次

巻冊次

: pbk ISBN 9780335202409

内容説明

* What are the strengths and limitations of social surveys? * How can the principles of surveying be put into practice? * How are findings analysed and results presented? The survey has become a widely used technique for gathering information and opinions from individuals, organizations, and other groups. In Surveying the Social World, Aldridge and Levine begin by examining the contemporary state of surveys within society and social science methodology, explaining the potential of the survey method and the ways it can be used effectively when resources are limited. They then take the reader systematically through the process of conducting survey research covering in turn, the role of theory, the planning and design of projects, pilot work, access to informants, ethical issues, sampling methods, the preparation of questionnaires, interviewing, the use of computer packages, processing responses, statistical methods of data analysis, and the presentation of findings. Unlike some rival texts that stress complications and difficulties of conducting social surveys, this book adopts a consciously 'can-do' approach, emphasizing strategies and practical tips. Written in a direct style with a clear structure, each chapter begins with a list of key elements and concludes with summary points, points for reflection and suggestions for further reading. As well as examples of techniques and good practice from a variety of surveys, the authors use their own Travel Survey throughout the book to illustrate the decisions that need to be taken at each stage of the survey process. For the technical topics, there is a glossary containing over 130 technical terms that are highlighted in the text. The result is an essential guide to conducting social surveys for students in the social sciences, and for others who need to carry out a community or organizational survey but who may have no previous training in social research methods or experience of survey work.

目次

Series editor's foreword Preface Why survey? Theory into practice Planning your project Selecting samples Collecting your data Designing the questions Processing responses Strategies for analysis Presenting your findings Glossary Appendix 1: /f003Travel Survey/f001 questionnaire Appendix 2: Links to ethical guidelines for research Bibliography Index.
巻冊次

ISBN 9780335202416

内容説明

The survey has become a widely used technique for gathering information and opinions from individuals, organizations and other groups. This work examines the contemporary state of surveys within society and social science methodology, explaining the potential of the survey method and the ways it can be used effectively when resources are limited. It then takes the reader systematically through the process of conducting survey research covering in turn, the role of theory, the planning and design of projects, pilot work, access to informants, ethical issues, sampling methods, the preparation of questionnaires, interviewing, the use of computer packages, processing response, statistical methods of data analysis, and the presentation of findings.

目次

  • Why survey?
  • theory into practice
  • planning your project
  • selecting samples
  • collecting your data
  • designign the questions
  • processing responses
  • strategies for analysis
  • presenting your findings
  • Appendix 1 - travel survey
  • Appendix 2 - links to ethical guidelines for research.

「Nielsen BookData」 より

関連文献： 1件中  1-1を表示

詳細情報

ページトップへ