Online promotions : winning strategies and tactics
著者
書誌事項
Online promotions : winning strategies and tactics
J. Willy, c2001
大学図書館所蔵 件 / 全5件
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注記
"Wiley Computer Publishing"
Includes index
内容説明・目次
内容説明
This title offers in-depth, comprehensive coverage of how to create, manage, and follow up on online promotions. It provides a how-to guide for creating and managing promotions on the Web. Experienced marketing and advertising professionals, as well as newcomers, should gain an understanding of traditional promotions, and learn how and why to create promotions for an online medium. They should then be able to identify and implement the appropriate promotion for their needs. This comprehensive resource covers: types of promotions (sweepstakes, contests, games, coupons, rebates, etc.); gathering data; privacy and security; legal issues; international and cultural concerns outsourcing; multi-brand promotions; where and how to advertise promotions; how to measure and follow up on results. The CD-ROM features sample promotions, basic templates for creating different types of promotions, template language for legal disclaimers, and a listing of industry contacts and resources.
目次
- Foreword
- Introduction
- Acknowledgments
- Promotional Marketing Basics
- Why Online Promotions Work
- Planning an Online Promotion
- Protecting Yourself and Your Company Online
- Outsourcing versus In-House Resources
- How to Create a Multibrand Promotion
- Promoting the Promotion
- What to Do after the Promotion
- The Future of Online Promotions
- Index.
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