The NOKIA revolution : the story of an extraordinary company that transformed an industry
著者
書誌事項
The NOKIA revolution : the story of an extraordinary company that transformed an industry
AMACOM, c2001
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注記
Includes bibliographical references (p. 323-361) and index
LCCN:2001022580
内容説明・目次
内容説明
Everyone knows Nokia the cell phone company, but no one really knows "about" them. What makes this company tick? How did they manage to take the competitive technology scene by storm? What did the company do before it became a global powerhouse? This book supplies an in-depth, behind-the-scenes examination of the Finnish company's history, its successful business strategies, and its breakthrough technological innovations.
目次
- Part 1 The diversification strategy: the origins of Nokia
- Kairamo's vision of a European technology concern
- the crash of the internet investment economy, Nokia's years of turmoil. Part 2 The global focus strategy: restructuring, the focus strategy
- strategic intent
- global focus
- strategic market making. Part 3 Toward the mobile information society: Nokia's R&D, focusing and globalization
- upstream innovation
- downstream innovation
- Nokia's secret code. Appendix: A note on the Finnish sources.
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