All the world and her husband : women in twentieth-century consumer culture
著者
書誌事項
All the world and her husband : women in twentieth-century consumer culture
Cassell, c2000
- hc.
- pbk.
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注記
Includes bibliographical references and index.
内容説明・目次
内容説明
Many of women's everyday experiences and pleasures are tied up inextricably with consumption. Women have had a lifelong relationship with the marketplace. In research into consumer culture, it tends to be the activities, interests and expertise of women who take centre stage. This collection provides a range of different perspectives on women as consumers. The volume focuses on popular culture and its female consumers; this includes examinations of popular media and their targetting of female audiences, issues and themes associated with produce purchase, placement and promotion, and commodification.
目次
- Introduction, Maggie Andrews and Mary M. Talbot
- "all the world and her husband" - the Daily Mail, 1896-1936, Deborah Ryan
- new disciplines for women and the rise of the chain store in the 1930s, Janice Winship
- modernity tamed? women shoppers and the rationalization of consumption in the interwar period, Mica Nava
- "the greatest invention of the century" - menstruation in visual and maternal culture, Alia Al-Khalidi
- the historical romance and consumption of the erotic, 1918-1939, Sallie McNamara
- "a material girl"? adolescent girls and consumer culture, 1920-1958, Penny Tinkler
- Mrs Housewife and her grocer - the advent of self-service food shopping in Britain, Barbara Usherwood
- decisions in DIY -women, home-improvements and advertising in postwar Britain, Jen Browne
- "as seen on TV" - design and domestic economy, Alison Clarke
- advertising difference - women and "consumer citizenship" in Western Europe, Anne Cronin
- strange bedfellows - feminism and advertising, Mary M. Talbot
- "thanks for stopping by" - gender and virtual intimacy in American shop-by-television, Mary Bucholtz
- a self off the shelf? consuming women's empowerment, Deborah Cameron
- fashioning the career woman - power-dressing as a strategy of consumption, Joanne Entwistle
- "non-occasion" cards and the commodification of personal relationships, Jane Hobson
- girl power and the postmodern fan at Boyzone conferences, Maggie Andrews and Rosie Whorlow.
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