The mature market : a strategic marketing guide to America's fastest growing population segment

Author(s)

• Menchin, Robert S.

Bibliographic Information

The mature market : a strategic marketing guide to America's fastest growing population segment

Robert S. Menchin

Probus Pub., c1989

Note

Includes bibliographical references (p. 229-247) and index

Details

• NCID: BA54076178
• ISBN:
  • 1557380821
• LCCN: 89010855
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xvi, 265 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- United States -- Management
  • LCSH : Aged consumers -- United States
  • LCSH : Consumer behavior -- United States