The mature market : a strategic marketing guide to America's fastest growing population segment

著者

• Menchin, Robert S.

書誌事項

The mature market : a strategic marketing guide to America's fastest growing population segment

Robert S. Menchin

Probus Pub., c1989

注記

Includes bibliographical references (p. 229-247) and index

• NII書誌ID(NCID): BA54076178
• ISBN:
  • 1557380821
• LCCN: 89010855
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xvi, 265 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• 件名:
  • LCSH : Marketing -- United States -- Management
  • LCSH : Aged consumers -- United States
  • LCSH : Consumer behavior -- United States