A practical guide to behavioral research : tools and techniques

著者

書誌事項

A practical guide to behavioral research : tools and techniques

Robert Sommer, Barbara Sommer

Oxford University Press, 2002

5th ed

  • : pbk

大学図書館所蔵 件 / 全17件

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注記

Includes bibliographical references and indexes

内容説明・目次

巻冊次

ISBN 9780195142082

内容説明

The fifth edition of this popular research methods book emphasizes a hands-on, multimethod, interdisciplinary approach to behavioral research. In this book, research is seen not as a remote activity of a white-coat priesthood, but as an approach that can be used by people in many fields to solve immediate problems and increase understanding of human behavior. Numerous examples from different nations are provided throughout.
巻冊次

: pbk ISBN 9780195142099

内容説明

This new edition of Robert Sommer and Barbara Sommer's successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth edition's coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5/e, covers the four major approaches to behavioral research (experimentation, observation, questionnaire, interview) and examines other important methods, including attitude and rating scales, the case study, semantic differential, unobtrusive measures, and the use of personal documents. It provides particularly strong treatment of observational approaches, behavior and cognitive mapping, electronic searches and Internet research, and action research. This revision includes two new chapters stimulated by student interest: Chapter 14, "Action Research," addresses the gap between doing research and having it applied; Chapter 15, "The Big Fuzzies," describes techniques for researching important concepts that are difficult to define and measure. Written in an accessible, colloquial style, this popular book encourages students to actually do research instead of just learning the concepts and language. Clear descriptions and concrete examples of abstract concepts demystify research and help students think about research procedures in a variety of settings, not just in the laboratory. Ideal for undergraduates in research methods classes, A Practical Guide to Behavioral Research, 5/e, is an invaluable reference for students of communications, education, nursing, design, and business. It is also a useful resource for readers who need reliable information or anyone interested in behavioral studies.

目次

  • Preface
  • 1. Multimethod Approach
  • 2. Ethics in Behaviorial Research
  • 3. Search the Technical Literature
  • 4. Observation
  • 5. Mapping and Trace Measures
  • 6. Experimentation
  • 7. Simulation
  • 8. Interview
  • 9. The Questionnaire
  • 10. Attitude and Rating Scales
  • 11. Content Analysis
  • 12. Personal Documents and Archival Measures
  • 13. Case Study
  • 14. Action Research
  • 15. The Big Fuzzies: Research on Difficult-to-Define Concepts
  • 16. Standardized Tests and Inventories
  • 17. Sampling
  • 18. Descriptive Statistics
  • 19. Inferential Statistics
  • 20. Writing and Reviewing a Research Report
  • 21. After the Report
  • 22. Concluding Notes
  • Appendix A - E
  • Glossary
  • Name Index
  • Subject Index

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