Analysis for marketing planning

Author(s)

Bibliographic Information

Analysis for marketing planning

Donald R. Lehmann, Russell S. Winer

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2002

5th ed

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Note

Includes bibliographical references and index

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Details

  • NCID
    BA54186132
  • ISBN
    • 0070275475
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston, Ma.
  • Pages/Volumes
    xiii, 256 p.
  • Size
    24 cm
  • Parent Bibliography ID
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