Analysis for marketing planning

著者

• Lehmann, Donald R.
• Winer, Russell S.

書誌事項

Analysis for marketing planning

Donald R. Lehmann, Russell S. Winer

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2002

5th ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA54186132
• ISBN:
  • 0070275475
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Ma.
• ページ数/冊数: xiii, 256 p.
• 大きさ: 24 cm
• 親書誌ID:
  • BA34788937