Analysis for marketing planning

Author(s)

• Lehmann, Donald R.
• Winer, Russell S.

Bibliographic Information

Analysis for marketing planning

Donald R. Lehmann, Russell S. Winer

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2002

5th ed

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun

by "Nielsen BookData"

Details

• NCID: BA54186132
• ISBN:
  • 0070275475
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Ma.
• Pages/Volumes: xiii, 256 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA34788937