The publisher : Paul Block, a life of friendship, power, and politics
著者
書誌事項
The publisher : Paul Block, a life of friendship, power, and politics
University Press of America, c2001
- : pbk
大学図書館所蔵 全1件
注記
Includes bibliographical references (p. [523]-535) and index
内容説明・目次
内容説明
Paul Block virtually invented national newspaper advertising, as well as chain and syndicate publishing. He worked on, and shaped, the first Sunday newspaper supplement in the United States. He was the mastermind behind the magazine that enjoyed the largest circulation of any periodical in this country. His hundreds of signed, front-page editorials, from 1916 to 1941, on virtually every public issue of his day, were forceful commentaries that not only sold newspapers, but engineered and influenced legislation. The Publisher, the first biography of Paul Block, tells the story of his rise to the summit of American newspaper chains and chronicles his business and social relationship with William Randolph Hearst. The book reveals Block's influence not only on journalism, but also on the government and politics of his day.
目次
- Chapter 1 Preface
- Introduction
- Acknowledgments
- Prologue Chapter 2 A Prodigal Childhood Chapter 3 The Birth of National Advertising Chapter 4 The Entrepreneur Chapter 5 A Newspaper Empire Begins Chapter 6 The Jazz Age Chapter 7 The Trappings of Wealth Chapter 8 Reshaping the American Newspaper Chapter 9 Business in Transition Chapter 10 In the Shadow of Power: Advisor to Presidents Chapter 11 The Burdens of Depression Chapter 12 Influencing National and International Politics Chapter 13 Winning a Pulitzer and Confronting FDR Chapter 14 Endnotes
- Bibliography
- Index
- About the Author
- Illustrations
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