Ethics in social marketing
著者
書誌事項
Ethics in social marketing
Georgetown University Press, c2001
- : pbk
- : hbk
大学図書館所蔵 全14件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
: hbk ISBN 9780878408191
内容説明
An introduction to the moral and ethical challenges of social-marketing campaigns. The 10 contributors draw on their professional experience to set forth a range of problems and offer frameworks for their resolution, focusing on such complex issues as professional ethical codes.
- 巻冊次
-
: pbk ISBN 9780878408207
内容説明
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In "Ethics in Social Marketing", ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.
The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
目次
1. Ethics and the Social Marketer: A Framework for PractitionersWilliam A. Smith 2. Ethical Considerations in the Use of Marketing for the Management of Public Health and Social IssuesMichael L. Rothschild 3. The Ethics of International Social MarketingGeorge G. Brenkert 4. Social Marketing as Business Strategy: The Ethical DimensionD. Kirk Davidson and William D. Novelli 5. Alliances and Ethics in Social MarketingAlan R. Andreasen and Minette E. Drumwright 6. Social Marketing and Social Contracts: Applying Intergrative Social Contracts Theory to Ethical Issues in Social MarketingN. Craig Smith 7. Marketing Ethics to Social Marketers: A Segmented ApproachSusan D. Kirby and Alan R. Andreasen 8. Teaching and Modeling Ethics in Social MarketingMichael D. Basil
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